Sony a9 III Review - Why doesn't this cost MORE than A1?!

The a9iii leads the Alpha range in SO MANY ways - and has their latest Sensor technology... shouldn't this cost more than the A1 - or shouldn't the A1 cheaper? Check out my Sony Alpha Setup Guide: https://geni.us/Sonyalpha Grab the free guide to Portraiture: https://geni.us/portraiture a9iii at B&H Photo: https://bhpho.to/40rwjvs SAMPLE RAW FILES: https://learn.mattgranger.com/courses/a9iii PRIVACY and DISCLOSURE: * Matt Granger is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com * Matt Granger is a participant in the B&H Photo Video affiliate program that provides an advertising commission if you purchase through our links. * If you purchase something from our affiliate links will get a small commission with no extra cost to you. * You can read my complete Ethics and Conduct statement: http://mattgranger.com/ethics TIMELINE 00:00 Welcome 00:20 The New Generation 01:10 The Body 02:19 Screen 03:05 THE SPEED 03:45 Festival 04:12 Video 05:07 Best of the Best 06:30 AF & Dynamic Range 07:00 Speed Limitations 08:50 Bird Photography 09:18 The Sensor 10:30 Image Quality 11:40 Better than expected 13:00 Pricing 14:13 NICHE Camera