Site Migrations: SEO Mythbusting

In the fourth episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Glenn Gabe (Digital Marketing Consultant, G-Squared Interactive) discuss the most common SEO questions and myths around site moves, URL migration, domain name changes, and more! Specific timestamped topics discussed in this episode: Redirecting images during a site redesign or migration (0:00) Will you always experience a drop in traffic with a domain name change or a site migration? (1:53) Buying a new domain name with history & traffic anomalies (2:40) Site merger vs site move (6:24) What goes on on the Google side once a domain name change is triggered? (8:12) Why would one use the Change of Address Tool? (10:16) If a site moves, is there a reassessment of content quality by Google? (11:15) Should you revert back if a site migration results in a major drop in traffic? (14:54) Should one unblock URLs normally blocked by robots.txt during a site migration? (17:31) Most common problems after a site moves & doing things step-by-step (18:16) (19:32) Documentation mentioned in this episode: How to 301 redirect images during a website redesign or CMS migration → https://goo.gle/32tGMJz Site moves (with URL changes) → https://goo.gle/2FQti2E Change of Address Tool → https://goo.gle/3lh3uNq Penguin update → https://goo.gle/32j0ibi Watch more SEO Mythbusting episodes → https://goo.gle/SEO-Mythbusting Subscribe to the Google Search Central Channel → https://goo.gle/SearchCentral #SEO #GoogleSearch