[Direct Response Podcast]
Are buttons in emails helping or hurting your conversions? In this episode of the Direct Response Podcast, we break down the real impact of email buttons—from deliverability risks to best practices for engagement—so you can make the right call for your campaigns.
💡 What You’ll Learn:
✅ When email buttons work—and when they don’t
✅ How buttons can hurt your deliverability (and what to do about it)
✅ Why older audiences may struggle with button-based CTAs
✅ The best color choices for buttons that drive action
✅ Why you should never use “Click Here” as a call-to-action
✅ How to test button effectiveness for better email performance
✅ Why clarity and simplicity matter more than fancy design
If you’re just slapping buttons in your emails without a strategy, you could be losing clicks and deliverability without even knowing it.
🔥 Watch now and start optimizing your email CTAs the right way!
📩 Like, comment, and subscribe for more email marketing strategies!
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💥 Read the article https://campaignrefinery.com/email-button/
📧 Campaign Refinery: https://campaignrefinery.com
📰 Newsletters: https://wealthyinbox.news
👉 Download the Inbox Formula: https://campaignrefinery.com/funnel/inbox-formula/download/
👉 Get 8 times more clicks on your Lead Magnets: https://learn.campaignrefinery.com/lmm/order/
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00:00 Introduction to Email Buttons
02:57 The Debate: Button vs. No Button
05:43 Understanding Deliverability Concerns
08:34 Designing Effective Email Buttons
11:04 Best Practices for Call to Action
13:57 Color Psychology in Button Design
16:37 Conclusion and Resources
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