Shaan Puri’s 3 Step Formula For Finding Your 1000 True Fans (#142)

Turn visitors into leads today with HubSpot’s free marketing tools. https://clickhubspot.com/u99 Kipp and Kieran are joined by Shaan Puri to discuss how to build a marketing-first business as an entrepreneur. Learn differentiated tactics to play to your target audience’s interests, The power of fake authenticity, how to get the right audience to watch, the 3 engines of growth, and how to get good at project selection. About Shaan Puri Entrepreneur, investor, and host of My First Million podcast. Connect with Shaan Podcast https://www.mfmpod.com/ Twitter https://twitter.com/ShaanVP Newsletter https://milkroad.com/ 🎙️​​Want more from Marketing Against the Grain? Download the podcast: https://link.chtbl.com/dlPdNxbV We’re on social media! 📲 Twitter: https://twitter.com/matgpod 📲 TikTok: https://www.tiktok.com/@matgpod Timestamps 00:00 Intro 01:28 What's the hardest thing to promote? 02:04 4 examples of audience-first 13:36 Lessons from Shaan's proven businesses 14:00 Why podcasts are hard to grow 20:23 Has Shaan mastered storytelling and building his personality online? 26:28 Kieran's shady marketing past 27:59 The importance of project selection 36:54 Shaan's formula for all his businesses 41:59 Shaan's framework if you're considering walking away from something 47:16 Outro About the Show Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.