Seth Godin: How to Build a Business Strategy That ACTUALLY Works

Even with hard work and careful planning, many businesses still struggle because they don’t fully understand strategy or the systems at play in a complex world. Bothered by this common issue, Seth Godin wrote his latest book, This is Strategy, to help entrepreneurs and leaders make smarter, more strategic decisions. In this episode, Seth breaks down the four threads of strategy: time, games, empathy, and systems. He also shares practical advice to help entrepreneurs see and even change the systems that affect their success. 00:00 Intro 02:15 Defining Strategy with Seth Godin 03:17 The Importance of Strategy for Entrepreneurs 08:14 The Four Threads of Strategy: Time, Games, Empathy, and Systems 11:26 Exploring Systems and Their Impact 17:04 Identifying and Leveraging Agents of Change 20:25 The Creator Economy and Teachable 22:02 The Dark Side of Systems and Strategic Games 25:43 Beware of Too-Good-To-Be-True Strategies 26:03 Understanding the Value of Scarcity 27:32 The Importance of Time in Strategy Building 29:25 The Working Genius Model 31:01 Case Study: Airbnb's Success 33:23 The Role of Testing and Iteration 34:42 The Power of Saying No 36:28 Early Advantage in Business 40:17 Empathy in Marketing 41:43 The Three Core Human Desires 45:14 The Cheese Bullies Case Study 47:01 The Importance of Storytelling in Marketing 49:14 Final Thoughts and Takeaways My previous conversations with Seth: Seth Godin: Finding MEANING and PURPOSE at Work | The Song of Significance https://www.youtube.com/watch?v=7tgFNj-MUNE How To Be More Creative and Marketing During COVID: Marketing 101 with Seth Godin (still applies to this day and age! ) https://www.youtube.com/watch?v=J_WI54sbR0g Seth Godin is a well-known marketer, entrepreneur, and bestselling author of many books, including his latest, This is Strategy. His books have been translated into nearly 40 languages and have helped millions rethink marketing, business, and leadership. Seth has founded several successful companies, like Yoyodyne, which he sold to Yahoo for $30 million. He also founded Squidoo, one of the internet’s early popular community platforms. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. He was also inducted into the Marketing Hall of Fame in May 2018. He created the altMBA, an online leadership workshop, and The Carbon Almanac, a project focused on climate change. Connect with Seth: Seth’s Website: https://www.sethgodin.com/ Seth’s LinkedIn: https://www.linkedin.com/in/sethgodin/ Seth’s Twitter: https://x.com/ThisIsSethsBlog Seth’s Instagram: https://www.instagram.com/sethgodin/ Resources Mentioned: Seth’s Book, This Is Strategy: Make Better Plans: https://www.amazon.com/This-Strategy-Make-Better-Plans/dp/B0D47T8S7N 🌟🌟🌟🌟🌟🌟 Sponsored by: Teachable - Claim your free month of their Pro paid plan at https://teachable.com/ with code PROFITING Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting Working Genius - Get 20% off the $25 Working Genius assessment at https://www.WorkingGenius.com with code PROFITING at checkout You’re watching Young and Profiting Podcast on Youtube, a place where you can Listen, Learn, and Profit. Welcome to the show. I’m your host, Hala Taha. On Young and Profiting Podcast, we investigate a new topic each week and interview some of the brightest minds in the world. Make sure to hit the ‘subscribe’ button, and don’t forget to click the bell icon. ➡️ YouTube: https://youngandprofiting.co/yap-youtube Enjoy the show!