SEO in 2025: How to Use Keyword Search Intent for SEO Success

Keyword search intent is crucial for SEO success. In this video, we dive into the crucial next steps: how to use keyword search intent to decide which keywords to target on various pages of your website. 🚀 Learn more about keywords in our SEO Principles course (it's FREE) ▶︎ https://smr.sh/Kza ▶️ Use THIS strategy to build your brand's authority: https://youtu.be/iYbQbm-zS-k ▶️ Easily Improve Your Rankings: https://www.youtube.com/playlist?list=PLV7hU9BBDbaTcpbxskHZZLm5aG2Qb-xJe ▶️ Build out your content strategy next: https://youtu.be/fafW9vkasaA Keyword intent is the key to your SEO potential. Understanding keywords in a more profound sense goes beyond the keyword being used but also what actually the user is looking for when they type that keyword. What it is: are they looking for information, planning to buy something, comparing products, or going to a website? The difference it can make would be to match their intent with your content. For example, it isn't always the case for an informational keyword such as best dog food for sensitive stomachs; a more informative, how to make dog food for sensitive stomachs, might need a blog last filled with helpful tips, but a transactional query probably better those, like your product page highlighting the offerings. What you need to do is observe the ones that are already ranking for that keyword and maybe use tools like Semrush to see if that keyword takes bloggers to product pages or review pages. Such conclusions help in developing content that serves the needs of search intent as well as a fair shot in Google's good books. The ultimate aim? That that what your audience really needs as you compare with others in terms of visibility via SERP. Using a practical example from Chewy.com, you'll see how to implement these strategies effectively. 🛠 Tools mentioned: Keyword Magic Tool ▶︎ https://smr.sh/KzB Keyword Overview Tool ▶︎ https://smr.sh/Kzx Wanna skip around? Here you go: 00:00 Intro 00:41 Keyword research overview 01:25 Informational intent 03:45 Transactional intent 04:43 Commercial intent 05:48 Navigational intent 07:23 Creating content for specific keywords ➖ FIND MORE ABOUT SEMRUSH! 🔥 Propel your career forward with Semrush Academy ▶︎ https://smr.sh/KON 🧡 Start your FREE TRIAL of Semrush ▶︎ https://smr.sh/KOM ➡️ Explore Semrush's blog for top marketing insights ▶︎ https://smr.sh/KOO ➖ KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Instagram: https://www.instagram.com/semrush/ X: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semr... #keywordsearch #keywordresearch #searchintent