Scale Development Dr Babak Taheri

Hello there guys. My name is Dr. Faizan and I am an Assistant Professor at College of Hospitality and Tourism Leadership at University of South Florida Sarasota Manatee. Are you in Quantitative Research? Have you ever struggled with measuring abstract concepts in your study? Have you ever had a difficulty in finding existing scales to measure the concepts in your studies? Have you thought of developing new scales? How to develop these new scales and how to validate them? All of it coming up. So, stay tuned. I have Dr. Babak Taheri from Heriot-Watt University talking about Scale Development. 0:00 Introduction 0:20 About Dr. Babak Taheri 5:51 Why Scale Development? 9:35 Scale Development Process 10:52 Step 1 – Domain Definition 12:53 Step 2 – Item Generation 22:27 Importance of Cultural Setting 23:54 Step 3 – Item Reduction 31:21 Step 4 – Initial Validation 35:22 Fit Indices 36:20 Invariance Test 37:10 Validity Assessment 39:42 Meta-Analytic Approach 40:58 Step 5 – Final Validation 42:59 Example 1 – Ceremonious Politeness Scale 46:18 Example 2 – Visitor Engagement Scale 48:27 Index Development Exemplar 48:56 Final Remark 51:37 Q & A’s