Running Up for Air | Patagonia Films
In 2012, Jared Campbell decided to run up and down Salt Lake City’s Grandeur Peak for 24 hours, to raise money for air quality advocacy work. The following year, a few friends joined in. The next year: even more. After 11 years, Campbell’s solo project has morphed into Running Up For Air: a worldwide movement with dozens of races, hundreds of runners and tens of thousands of dollars raised around the globe. This is a story about how running builds community that can jump-start change far beyond the trails. For more information about RUFA and how you can get involved, please visit: https://pat.ag/YT/RUFA_Film
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At Patagonia, we appreciate that all life on earth is under threat of extinction. We’re using the resources we have—our business, our investments, our voice and our imaginations—to do something about it.