Ronny Kohavi: A/B Testing Pitfalls: Getting Numbers You Can Trust is Hard - CXL LIVE 2016

At Microsoft, we run over a thousand online controlled experiments (A/B tests being the simplest) every month. A key goal for the Experimentation Platform is to provide scorecards you can trust. We will share real examples of surprising results and pitfalls, so you can generate trustworthy analyses. Learn more about CXL Live here: https://cxl.com/live/