Prompting for Originality: How Devin McNulty Is AI-Enabling His Workshop Business

Key Takeaways: - Fun Is a Strategic Tool—Not a Distraction – Devin challenges the assumption that “fun” and “serious work” are at odds. His facilitation method uses play to unlock alignment, compress timelines, and spark better ideas—especially in rooms that normally resist creative approaches. - AI Can Facilitate, Not Just Assist – Most teams use AI as a solo tool or sidekick. Devin flips the script—designing AI to act like a group facilitator. Funware injects prompts, rephrases challenges, and even drops well-timed bad ideas to shift group dynamics and drive progress. - Pre-training Your AI Is Like Prepping a Human Teammate – One of Devin’s biggest insights: treat your AI agents like collaborators. Build them with clear intent, layer in prompting strategy, and fine-tune them for the moment they’ll be used—just like you’d brief a co-facilitator before a workshop. - Productizing Yourself Is the New Playbook – Devin’s journey is a case study in AI-first entrepreneurship—turning deep craft into software. His advice? Start with your workflow, atomize it into repeatable components, and build tools that deliver value with the push of a button. Website: https://funmentum.com/ LinkedIn: https://www.linkedin.com/in/demcnulty/ 00:00 Intro to Funmentum Labs & Funware 00:38 Why Fun Is a Powerful Work Strategy 01:41 Overcoming Skepticism in Serious Workplaces 02:27 Techniques to Engage Resistant Teams 06:32 Can AI Be Funny? Humor in Corporate Settings 08:03 How Funware Uses AI to Drive Group Creativity 11:43 Automating Workshops with AI-Powered Prompts 14:04 Devin’s Path from Facilitator to AI Builder 16:21 Advanced Prompting Techniques in Funware 28:34 Creative Prompting: Logos, Personas & Play 30:04 Exercises to Push Beyond Obvious Ideas 31:35 How AI Unlocks Group Innovation 36:55 Pre-Training AI for Better Collaboration 43:35 Using AI as Muse, Challenger & Focuser 48:46 Final Thoughts For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin: Henrik: https://www.linkedin.com/in/werdelin Jeremy: https://www.linkedin.com/in/jeremyutley Show edited by Emma Cecilie Jensen.