Privacy Sandbox: What Is the Protected Audience API? | Index Explains

Full Index Explains playlist: https://www.youtube.com/playlist?list=PLkvVwF88HJ6VZEcYF5CPWrtm8bvPHT81s Google Chrome plans to deprecate third-party cookies in favor of a privacy-first solution, the Privacy Sandbox, and its associated APIs. One of these, the Protected Audience API (PAAPI), serves up a new way to address remarketing, which is widely viewed as the most privacy-intensive use case. Roni Gordon, senior principal software engineer at Index Exchange, shares the privacy measures that the Protected Audience API introduces and how it functions in web environments. Learn more: https://bit.ly/3YjyLmX