Principles for web3 product design | Ben Scharfstein (Co-founder & CEO, Stelo)

Web3 has introduced an entirely new set of user experience challenges, from education and on-ramps to seed phrases and security, that pose challenges to mass adoption. In this talk Ben Scharfstein (Co-founder & CEO, Stelo) shares practical principles to help founders build simpler, more powerful web3 products – many of which he learned, while designing tools that aim to protect people from critical security pitfalls in the web3 user experience. As a reminder, none of the content should be taken as investment, business, legal, or tax advice; please see a16z.com/disclosures for more important information, including a link to a list of our investments. More from: - Crypto Startup School ‘23: https://www.youtube.com/playlist?list=PLjQ9HCQMu_8ywq3VUso7i_-TOx6RKXQeQ - Crypto Startup School ‘20: https://www.youtube.com/playlist?list=PLjQ9HCQMu_8wCvA0s9yW2dXg1jkFlPs7Z - Ben Scharfstein: https://twitter.com/benscharfstein To stay up-to-date on Crypto Startup School talks as they’re released, subscribe to our newsletter (https://a16zcrypto.substack.com) or sign up to hear about our next cohort (https://a16zcrypto.com/crypto-startup-school/).