Pricing & market entry case interview (w/ McKinsey and EY Consultants)

🎥 Here's a consulting case interview featuring an ex-McKinsey Engagement Manager and ex-EY Parthenon Consultant, focusing on a market entry and pricing case for John Deere John Deere recently unveiled a new line of autonomous landscaping equipment, including a robot lawnmower. The company sees this as a major opportunity to expand its presence in the landscaping market, but a successful launch requires careful planning. Your firm has been brought in to craft the entry strategy to help John Deere establish a foothold in the autonomous landscaping industry. Watch Rob Reiling (ex-McKinsey Engagement Manager, Tuck MBA) run Ben Wilson (ex-EY Parthenon, Darden MBA) through this pricing focused consulting case interview. 🎬 Video Sections: 00:00 Start 00:03 About the case 00:40 Case question 01:48 Clarifying questions 04:15 Framework 08:51 Interviewer feedback 09:29 Market sizing 18:30 Interviewer feedback 19:04 Pricing 25:04 Interviewer feedback 26:03 Competitive positioning 32:19 Interviewer feedback 33:00 Recommendation 34:29 Interviewer feedback 35:15 Conclusion 🚀 Prepping for case interviews? RocketBlocks has the best concepts, drills, and coaching to get you more consulting offers: https://www.rocketblocks.me/consulting.php?utm_source=youtube&utm_medium=video&utm_campaign=DawnOfLawnAutonomy-yt-mock 📝 Try this case on your own and read through sample answers with the full PDF: https://www.rocketblocks.me/full-consulting-cases/market-entry-automotive.php ➡️ Book a 1-on-1 coaching session with Rob here: https://www.rocketblocks.me/coaches/rob-reiling.php?utm_source=youtube&utm_medium=video&utm_campaign=DawnOfLawnAutonomy-yt-mock ➡️ Book a 1-on-1 coaching session with Ben here: https://www.rocketblocks.me/coaches/ben-wilson.php?utm_source=youtube&utm_medium=video&utm_campaign=DawnOfLawnAutonomy-yt-mock 🙇🏼 Read more about John Deere’s plan here: https://techcrunch.com/2025/01/06/john-deeres-new-robot-lawnmower-is-coming-for-landscapers-jobs/?utm_source=grant.beehiiv.com&utm_medium=newsletter&utm_campaign=self-driving-taxis-uber-s-big-bet&_bhlid=ff96080d014bc62a23ecf91c4ffd1b308f8eb5e9&guccounter=1 #consultinginterviews #JohnDeere #lawnmowers #consulting