Preview the history of the Obama logo

We’re updating our look! Our refreshed visual identity builds on the efforts of dozens of creatives who contributed to iterations of “Obama” designs for more than 17 years – starting today, on the anniversary of Barack Obama’s campaign announcement in Springfield, IL. More than 17,000 people celebrated in the freezing cold the beginning of a movement grounded in hope and collective action that brought then-Senator Obama to the White House. Get ready to take a closer look at the story behind the creation of the iconic Obama rising sun logo, its use on the 2008 and 2012 campaigns, and its next chapter at the Obama Foundation. MB01JUJ1PPINQ25