Onchain and On Message: PR and Communications in the Crypto Industry feat. Kelley Weaver - #34

On this episode of Block and Order, Kyle Lawrence and Moish Peltz chat with Kelley Weaver, the CEO of Melrose PR, about all things crypto, PR, and how the media landscape is shifting. Kelley talks about how she got into crypto public relations, what it’s like working with both crypto-native and traditional reporters, and why strong relationships are everything in this fast-paced industry. They also dig into the rollercoaster world of crypto communications—where the rules are constantly changing—and how to stay ahead of the game. Kelley shares her thoughts on how influencers are evolving, how AI is changing the media, and gives us the scoop on her new project, Bitwire, which is all about making crypto news more transparent and effective. It’s an honest, insightful conversation about what it takes to keep up in an industry that never sits still—and why being flexible, informed, and thoughtful is more important than ever. Be sure to follow Kelley Weaver on Twitter https://x.com/cryptokelley and visit https://www.melrosepr.com/ to learn more about crypto PR. Subscribe to Block and Order to learn more about the latest news in blockchain, web3, and crypto! Join our Substack to stay informed: https://blockandorder.substack.com/subscribe Follow B+O on Our Socials! Twitter: https://x.com/BAndOShow TikTok: https://www.tiktok.com/@blockandorder LinkedIn: https://www.linkedin.com/showcase/block-order/ Instagram: https://www.instagram.com/blockandorder 00:00 Welcome to Block and Order 02:39 Welcome to our guest (Kelley Weaver) 03:21 Who are you, what does your company do, and what have you observed in the space recently? 07:03 How do you effectively build brand strategies and marketing plans in an industry that is constantly changing? 09:44 How does the regulatory aspect of the crypto industry change how you think about communications strategies? 12:56 How do you guide legal professionals through the nuances of PR communication? 15:53 What should a company do when they've made it into the press negatively? 18:42 How do you approach communicating with a non crypto native audience? 22:20 Do you see a difference in the tenor of what is covered by crypto native outlets vs mainstream media? 24:42 How do lawyers keep up with the shifting tides of the crypto industry? 28:01 What us the general sentiment towards the crypto industry at The Digital Chamber's DC Blockchain Summit 2025? 30:31 What role do influencers have in the crypto ecosystem? What role should they have? 32:56 What is Bitwire and what problem are you trying to solve with it? 37:58 How might AI change the future of what it means to communicate for PR firms? 43:08 What is your view on the state of crypto media and the future? What's the place for crypto media? 48:46 Thank you to our guest 49:12 Closing Remarks Please note that this show is meant for informational and entertainment purposes only. This is not legal advice. Please hire your own attorney. The hosts or guests appearing on Block and Order may hold cryptocurrency, NFTs, or other digital assets from companies mentioned during our programming. This possession of digital assets does not constitute a professional endorsement, legal advice, or financial advice. Listeners are encouraged to consult with their own legal and financial advisors for personalized guidance in the blockchain and cryptocurrency space.