On-Page SEO Pt 2: How to Optimize a Page for a Keyword - 2.2. SEO Course by Ahrefs

In lesson 2.2 of our SEO basics course, you’ll learn how to optimize a page for a keyword. *************************************** Additional SEO Resources [Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6 On Page SEO Checklist for Higher Google Rankings ► https://www.youtube.com/watch?v=gDYjjkvtOVo Content Writing for SEO: How to Create Content that Ranks in Google ► https://www.youtube.com/watch?v=8BdZ0dUu7VQ How to Use Internal Links to Rank Higher in Google ► https://www.youtube.com/watch?v=3tbDkc3k48E [Tool] Keywords Explorer ►https://ahrefs.com/keywords-explorer [Tool] SERP Checker ► https://ahrefs.com/serp-checker [Tool] Content Gap ► https://ahrefs.com/content-gap [Tool] Hemingway App ► http://www.hemingwayapp.com/ *************************************** With on-page SEO, there are two main things we need to cover. The first is to ensure that your page satisfies search intent. You’ve already learnt the 3 Cs’ of search intent. But what do you need to write about in order to satisfy searchers? The answer is to learn from your competitors’ pages. The top-ranking pages are ranking at the top for a reason. Google and other search engines deem them as the best candidates to satisfy a searcher’s query. So they’re clearly doing something right, at least from the perspective of a search engine. You’ll learn how to research your competitors’ content in the video. Once you’re armed with information, you can begin with your “technical” on-page optimizations. These will be: ► Target keyword in the title ► Short and descriptive URL slug ► Meta description ► Add internal links ► Optimize and compress your images ► Optimize for readability We’ll go through each point in more detail in the video. Timestamps 1:12 Ensure your page satisfies searcher intent 1:40 Learn from your competitors 5:05 Do a content gap analysis 7:10 Include your target keyword in the title 7:46 Use a short and descriptive URL slug 8:26 Craft your meta description 10:21 Optimize your images 12:31 Optimize for readability #onpageseo #seo #ahrefs Be sure to subscribe for more actionable marketing and SEO tutorials. https://www.youtube.com/AhrefsCom?sub_confirmation=1 STAY TUNED: Ahrefs ► https://ahrefs.com/ YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1 Facebook ►https://www.facebook.com/Ahrefs Twitter ►https://twitter.com/ahrefs