On-page SEO course with Mike Stepney - Wix Studio
Unlock the secrets of on-page SEO with Mike Stepney, Head of SEO at Blue Array. Learn how to optimize websites through thorough audits, smart content design, strategic internal linking, and more.
0:00 Intro to on-page SEO
2:14 Audit on-page SEO with keywords
6:29 Audit on-page SEO in SERPs
9:50 Audit a site’s technical SEO
13:14 Design your hub structure
15:56 Plan your content based on intent
21:39 Understand content design
27:59 Create an internal link structure
34:55 Use schema to give context for SEO
38:20 Wrapping up on-page SEO
By the end of the video, you’ll be ready to test your new skills and earn a signed record of completion to share with your network. Head to the Wix Studio Academy to begin the test: https://www.wix.com/studio/academy/exam-completion/application/on-page-seo?utm_source=seo_course_yt
Resources:
How Does Google Determine Ranking Results:
https://www.google.com/intl/en/search/howsearchworks/how-search-works/ranking-results/#relevance
How to use topic clusters and pillar pages for SEO:
https://www.wix.com/seo/learn/resource/topic-clusters-and-pillar-pages-for-seo?utm_source=seo_course_yt
Schema.org:
https://schema.org/
Schema Markup Validator:
https://validator.schema.org/
General Structured Data Guidelines | Google Search Central | Documentation:
https://developers.google.com/search/docs/appearance/structured-data/sd-policies
Structured Data Markup that Google Search Supports:
https://developers.google.com/search/docs/appearance/structured-data/search-gallery
Rich Results Test - Google Search Console:
https://search.google.com/test/rich-results
Setting Up a 301 Redirect | Help Center | Wix.com:
https://support.wix.com/en/article/setting-up-a-301-redirect-for-a-page-on-your-site
Adding Structured Data Markup to Your Site's Pages | Help Center | Wix.com:
https://support.wix.com/en/article/adding-structured-data-markup-to-your-sites-pages
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About the Wix SEO Learning Hub:
Explore a growing library of expert-written articles, podcasts, webinars, and downloadable templates—designed to help you implement effective SEO strategies and stretch your skillset further.
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