My 2025 Instagram Stories Strategy: What I Stopped Doing + What's Working Now

Instagram Stories aren’t working like they used to—and if you’ve seen a drop in views, replies, or engagement, you are not alone. In this video, I’m breaking down exactly how my Instagram Stories strategy has changed in 2025: what no longer works, what’s actually working now, and how I use Stories to build connection and drive real results. Whether you’re a service provider, coach, or creator, this video will help you post with purpose and finally move away from outdated, ineffective tactics. #InstagramStories #OnlineBusiness #SocialMediaMarketing · · · · · · · · · · · · · · · · · · · · TIMESTAMPS: 0:00 My Instagram Stories Strategy Has Completely Changed... 0:15 Why Instagram Stories Still Matter (A Lot) 1:42 Outdated Stories Strategies to Stop Using 4:23 What’s Working in My Current Stories Strategy 4:33 Personal Content That Drives Engagement 5:33 Strategic Behind-the-Scenes Content 6:13 Creating Engaging Promotional Slides 6:38 Minimalist Visuals That Perform Best 7:21 Using Stock Content for Stories 8:25 Why I Rarely Post Stories in Real Time 8:50 Link Stickers, Polls & Questions—Used Intentionally 10:26 How Many Story Slides Is Too Many? 12:34 Timing Your Stories + Letting Them Expire 14:16 The Power of a Clear Story Flow 15:50 Final Thoughts + What to Watch Next · · · · · · · · · · · · · · · · · · · · FOLLOW ME ON SOCIAL: Website: https://shinewithnatasha.com/ Instagram: https://www.instagram.com/shinewithnatasha/ Facebook: https://www.facebook.com/shinewithnatasha/ LISTEN TO THE SHINE ONLINE PODCAST: 🎧 https://link.chtbl.com/shineonline · · · · · · · · · · · · · · · · · · · · Hi there!👋🏽 I'm Natasha, a social media manager turned video marketing coach, educator, speaker, podcaster, and creator - helping small businesses SHINE on video. If you're looking to learn how to authentically grow on social media using video, all while simplifying your video content strategy, then you're in the right place! Make sure to subscribe for actionable video marketing and business tips.