MMA Vietnam Podcast 2024 | Episode 3 | Boss Coffee: Marketing with a purpose

MMA Vietnam Podcast 2024 | Suntory Pepsico x Dentsu Creative | Boss Coffee: Marketing with a purpose “As the breadwinner, you can't afford to be tired." Dentsu Creative and Suntory Pepsico brought this message to life through an emotional campaign, turning 50 dreams into reality by partnering with Grab to fund tuition and renovate homes. With 200,000 cans of coffee energizing breadwinners daily and over 43 million views nationwide, this campaign honors the sacrifices and values of hardworking individuals. Discover how emotional values became powerful motivation in this inspiring podcast episode. ❤️ Guest speaker: 🎤 Mr. Nguyen Huu Thinh, Executive Creative Director, Dentsu Creative 🎤 Ms. Hoang Bao Ngoc, Marketing Manager - Suntory Brands, NPD, Suntory Pepsico #BossCoffee #MMAVietnampodcast #podcast