MAXQDA's AI in Action: Big Data Analysis with YouTube Data

This session explores the application of MAXQDA's AI Assist in analyzing qualitative big data, specifically using YouTube comments as a dataset. Assoc. Prof. Melike Tekindal from İzmir Katip Çelebi University presents a study that leverages MAXQDA's AI capabilities to analyze over 6,500 English comments on Brené Brown's most-watched TED Talk in the field of Social Work. The session highlights how MAXQDA features such as automatic coding, sentiment analysis and summarization enhance the efficiency and depth of qualitative data analysis. Register for the next Research Session on our website: https://www.maxqda.com/de/maxqda-workshops-webinare