Mark Ogne on Custom AI Models and Why Strategy Still Matters

What does AI mean for B2B marketing strategy today — and how will it transform it tomorrow? Mark Ogne, Chief Marketing and AI Officer at Kompetently, joins Clark Newby for a deep discussion about how AI is reshaping the “how” and “why” of marketing, campaign design, and workforce development. Mark brings a unique perspective as the founder of Simplexity AI and the ABM Consortium, combining decades of experience in large-scale sales, operational leadership, and go-to-market strategy. In this conversation, he outlines how AI is shifting from a tool for efficiency to a force for effectiveness — and why understanding why you do things will matter more than how you do them in an AI-driven world. Show Notes: 00:00 — Introduction: Meet Mark Ogne and His Work Across AI and ABM 02:24 — Building a Career of Learning and Adaptation 04:52 — The Soft Side of AI: How and Why Strategy Matters 07:54 — Effectiveness vs. Efficiency: The Trap of Faster Output 10:25 — AI as Iron Man’s Suit: Extending Human Capability 13:43 — Wrapping Technology Around the Person, Not Vice Versa 17:39 — Custom AI Models for Deeper Business Impact 21:46 — Teaching AI to Connect Complex Ideas and Data 25:18 — How to Future-Proof Your Career in an AI-Driven World 33:59 — Advice for Executives: Organizational Readiness and Soft Skills ----- CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/lead... Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ---- #b2bmarketing #b2b