Lossless audio is NOT what you think

Apple recently announced that AirPods Max is getting lossless audio, so non-audio folks are talking about lossless again. So let's talk about what lossless audio is... and what it isn't. Thanks to HiFiGo for making Wave Guide possible. - See what's new 👉 https://hifigo.com/collections/new-arrival?rfsn=8539789.379f98 00:00 Intro 01:00 Apple's contribution 01:29 What is lossless? 03:07 Lossless with AirPods 05:55 MKBHD's hot take 08:05 How much lossless matters 09:09 Conclusion Other links: - MKBHD's commentary on lossless: https://www.youtube.com/watch?v=ezo_zaqZzCc - NPR's audio quality test: https://www.npr.org/sections/therecord/2015/06/02/411473508/how-well-can-you-hear-audio-quality - Darko's post about Campfire Axion: https://www.youtube.com/channel/UCQIcXQ2n0sa-7CD0NtqnrrA/community?lb=UgkxpWPkT-HE-Z_ZlctN4WkkNRruHhIOrn0l ---- Available on HiFiGo: - IEMs: https://hifigo.com/collections/in-ear?rfsn=8539789.379f98 - Ear tips: https://hifigo.com/collections/eartips?rfsn=8539789.379f98 - Headphones: https://hifigo.com/collections/over-ear?rfsn=8539789.379f98 - IEM cables: https://hifigo.com/collections/headphone-cable?rfsn=8539789.379f98 - DACs & amps: https://hifigo.com/collections/amp-dacs?rfsn=8539789.379f98 - Portable audio players: https://hifigo.com/collections/portable?rfsn=8539789.379f98 ---------- - Join the Super* Discord: https://discord.com/invite/ZBpXZnp - Super* merch here: https://super-review-merch.myteespring.co/ - Follow me on Instagram: https://www.instagram.com/thisreviewissuper Disclosure: This video IS sponsored by retailer HiFiGo. Check them out at https://hifigo.com/ AI music via Udio (https://www.udio.com/) #lossless #AirPods #Apple #squigs #squiglink #audio #audiophile #SuperReview