Join us for an engaging discussion on how design drives success in retail, Amazon, and DTC, featuring Ashwinn Krishnaswamy (@shwinnabegobrand) branding expert, and Lucas DiPietrantonio (@lucasjames) CEO & Co-Founder of Darkroom, in partnership with Shopify.
Office Hours is a recurring, open-dialogue event series bringing founders and thought leaders together to discuss the future of digital commerce.
Sign up for our newsletter
to learn more about our next event:
https://www.darkroomagency.com/resources/office-hours
📌 Chapters:
00:00 – Intro
00:44 – Meet Ashwin: Creator & Brand Strategist
01:28 – Launching Consumer Brands: Strategy & Execution
03:07 – Where to Start: Data Meets Design
05:06 – Standing Out in Crowded Markets
06:23 – Design is Strategy, Not Just Aesthetics
07:55 – Working Backwards from Distribution
10:07 – Retail vs DTC Packaging: Real Case Study
13:45 – In-Store Insights & Packaging Performance
16:12 – Creative as a Growth Engine
18:50 – Power of Personal Branding in Consumer
23:38 – Rebrands That Drove Real Sales Growth
26:34 – Using Design to Win in DTC
27:21 – How Small Brands Compete Through Design
30:13 – Common Design Mistakes Founders Make
33:12 – Live Q&A with the Audience
154 Lượt nghe
Video
