lets talk about feeling trapped by a niche and how to get unstuck, creator to creator.

♡ Follow my journey with Superboba (my milk tea brand) https://www.instagram.com/getsuperboba/ https://www.superboba.com/ Feeling trapped in a niche or stuck as a creator? In this video, I’m sharing my journey of overcoming niche burnout and learning how to pivot my personal brand to create content I truly love. If you’re struggling with how to expand your niche, break out of a niche, or even wondering how to reinvent yourself as a creator, this is for you. I’ll dive into strategies for growing beyond your niche, rebranding as a creator, and dealing with the challenges of a creator identity crisis while building a sustainable brand. Whether you’re feeling lost as a creator, unsure of how to pick a niche, or looking for ways to stay creative as a YouTuber, I’ll share practical advice and lessons learned from my own experience. The road to building a multi-dimensional personal brand that allows you to evolve takes time, but it’s worth it. Let’s explore how to get unstuck as a creator, how to make content you’re passionate about, and how to ensure you’re creating with purpose. ♡ Resources Mentioned: Creative Act by Rick Rubin: https://geni.us/bATQx Artist Way by Julia Cameron: https://geni.us/pIq2eN Pivoting Sucks And This is How I REALLY Feel: https://www.youtube.com/watch?v=4kQ_cZKQY98 FREE Trial of Epidemic Sound: https://share.epidemicsound.com/vanessaJAN25 My Epidemic Sound playlist for Vlogs: https://www.epidemicsound.com/playlist/96hfgncr0dkx6amtqu6ae24sahaf83w3/ ♡ ALL VLOGGING EQUIPMENT: https://kit.co/vanessalau.co/vlogging-gear Vlogging Camera: https://geni.us/mebO0 Vlogging Camera Cage: https://geni.us/wAYsAj Vlogging Camera Stand: https://geni.us/sj1M1d Magic Arm / Small Rig: https://geni.us/3rsfd6K Sticky Adhesive: https://geni.us/KIlxO9z Wrist Strap: https://geni.us/RuafNa Vlogging Glasses: https://geni.us/Ap82F ♡ Subscribe to My Substack: https://vanessalau.substack.com ♡ What's in this video: 0:00 - my before and after 1:32 - today’s algorithm is the BEST time to go outside of your niche 3:52 - being multidimensional creates SUPERFANS 6:58 - future proof yourself! 9:48 - HAPPY creators make CONSISTENT creators 11:20 - STOP putting labels on your work 13:24 - be an ARTIST again 17:56 - be a category of ONE 19:53 - create a sense of SAFETY 21:52 - creative recovery takes TIME 24:30 - the GLOW UP stars from WITHIN 29:37 - the personal is UNIVERSAL 31:21 - personal brand = what people say about you 32:12 - OWN IT ♡ My 2025 YouTube Equipment: Camera (Sony) ➡︎ https://geni.us/IE6Jp Camera Lens (Ultra Wide) ➡︎ https://geni.us/yoUwyf Microphone ➡︎ https://geni.us/4C606 Tripod ➡︎ https://geni.us/waoPFB Lighting ➡︎ https://geni.us/gWkHG Lantern Softbox ➡︎ https://geni.us/MAAmAz Lighting Stand ➡︎ https://geni.us/APrj Dummy Battery ➡︎ https://geni.us/nM2tiqm Bluetooth Remote ➡︎ https://geni.us/7DHX SD Card ➡︎ https://geni.us/1AQ2Wlb Vlog Camera (DJI) ➡︎ https://geni.us/mebO0 Vlog SD Card ➡︎ https://geni.us/RlKvM Check out ALL my equipment here: https://kit.co/vanessalau.co ♡ Products: 📷 Shop all my YouTube gear: https://kit.co/vanessalau.co 🤳 Shop all my vlog gear: https://kit.co/vanessalau.co/vlogging-gear 👚 Shop all my clothes & lifestyle: https://www.shopltk.com/explore/vanessalau ♡ YouTube Optimization Tools I Use: https://www.tubebuddy.com/vanessalauco Use “vanessasbuddy” to get 20% off all licenses ♡ Stay Connected: ♥️ Subscribe to my channel for more: https://www.youtube.com/vanessalau?sub_confirmation=1 💛 Follow me on Instagram: https://www.instagram.com/vanessalau.co/ 🧋Support my Superfood Milk Tea business: https://www.instagram.com/getsuperboba/