Lady Gaga‘s Rebrand Is Weird. Here’s Why.

👉🏻Download Test'em All now! iOS https://t2m.io/TestemAll_iOS_kayla_says, Android https://t2m.io/TestemAll_kayla_says Play your favorite games and get rewards 🏆 follow me on social media: https://linktr.ee/kayla_says TIMESTAMPS 0:00 Intro 2:47 Gaga, An Abbreviated History 7:55 Stream Abracadabra 10:35 Recession Pop Discourse 17:45 Notes on Nostalgia & Authenticity CNBC's Recession Pop Explained https://www.cnbc.com/2024/07/21/recession-pop-explained-how-music-collides-with-economic-trends.html Music: https://www.youtube.com/watch?v=Cx1qHKE_y9Q&t=0s In her new single "Abracadabra," Lady Gaga warns listeners that "the floor's on fire" — so, too, was Mother Monster's mouth in her new appearance on Hot Ones, but not just because of the flaming-hot sauces touching her tongue. Since Sunday night’s 2025 Grammys, the talk of TikTok, the dolls at any gay bar, and the music industry at large is Lady Gaga’s “Abracadabra,” a record-shattering third single off her forthcoming studio album Mayhem, which critics have already dubbed a sensational return to form for the pop icon. Written by Gaga and Gaga only, “Abracadabra” explores the duality of an artist battling with the desire to constantly evolve sonically, aesthetically, and as a human, while faced with the extraordinary pressure to release bop after bop after bop. As she recently told Elle Canada, “the song is about facing the challenge of life and the challenge of the night and finding the magic in it all.” The single itself is best enjoyed at full-blast, hopefully with a dance floor nearby. Yet, it’s the “Abracadabra” music video—reminiscent of thematically dark Gaga projects like “Marry the Night,” “Alejandro,” “Applause,” “G.U.Y. (An ARTPOP Film),"911,” and of course, “Bad Romance”—that has the world’s paws all the way up. A feast for the eyes, the video finds Gaga going to war with “the lady in red,” Mayhem, a version of herself that symbolizes her artistic struggles, as more than 40 dancers swirl around her to the electro-dance track.