In this video, I explore how K-pop choruses have gone from the cathartic centrepieces of years past to the cursory catchphrases that we know today.
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Chapters
0:00 Introduction
1:15 The Softening of K-pop
2:27 The Anti-Chorus
3:48 Chants
4:29 Catchphrases
5:13 Copying
6:08 Exceptions
8:24 Why Has This Happened?
10:12 The Pre-Chorus Bug
10:53 Incentivising Mediocrity
11:22 Why Melody Matters
12:42 Conclusion
#kpop #kpopsongs #mttm