James Watt: The World’s Most Controversial Boss?!

In this episode, we sit down with BrewDog founder James Watt to dive into the story behind one of the world’s most disruptive beer brands. From bold marketing stunts to growing BrewDog into a global craft beer giant, James shares the entrepreneurial insights that helped him take the company to the next level. James also opens up about the constant media scrutiny he faces, why BrewDog often attracts bad press, and how he handles the challenges of being in the spotlight. Whether you're an entrepreneur looking for inspiration or curious about BrewDog’s unconventional journey, this episode is packed with valuable lessons. ——————— Sign up to Wise Business banking: https://wise.com/uk/business/?utm_source=secretleaders&utm_medium=audio&utm_campaign=Secret+Leaders_1H+2025&utm_content=Wise+Business Thanks to HP our sponsor for this episode. For 10% off the HP Omnibook UltraFlip with built-in AI, use code 'HPLOVEWORK'. Valid until 31st January 2025, UK only. T&Cs apply. https://bit.ly/HPOmnibook-SLQ424 Join Vanta and recieve $1000 off: http://vanta.com/secretleaders And a special thanks to Qube for letting us use their incredible podcast studio in Canary Wharf, London to film this episode. Mention “Secret Leaders” as a referral to waiter the joining fee: https://theqube.com/membership/ ——————— Follow us on Instagram: - http://instagram.com/SecretLeaders - https://www.instagram.com/danielmurrayserter/ - https://www.instagram.com/chrisdonnellyofficial/ Follow us on TikTok: - https://www.tiktok.com/@secretleaderspodcast - https://www.tiktok.com/@danmurrayserter - https://www.tiktok.com/@donnellycss Follow us on X: - https://x.com/danmurrayserter - https://x.com/donnellycss