“It’s the mistake EVERY business makes” Rory Sutherland

In today’s episode of Nudge, Rory Sutherland explains: The reason behind Brexit, how doormen were undervalued, what bees teach us about creativity, the problem with R&D, and Amazon’s two way door Don’t miss this. Access the bonus episode here: https://nudge.ck.page/a48dd10ceb Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list