IT Concepts Every Marketing Leader Must Know

Basic concepts that #marketing should know to work productively with #itdepartment #MarketingVsIT #MarketingTechnologyStrategy #MarketingDataOwnership #DigitalMarketingIndependence #AvoidITBottlenecks #MartechControl #MarketingITCollaboration #MarketingAutonomy #MarketingSystemsAccess #ITOverreachMarketing #MarketingWorkflowEfficiency #MarketingSoftwareControl #CrossDepartmentalPowerDynamics #MarketingTechStackDecisions #EmpoweringMarketingTeams