Intro to Creative Briefs | What they are and how Creatives can use them for advertising concepting

The Creative Brief is the most important piece of paper when it comes to creative advertising. Learn about what a brief is, what elements are typically included in one, and how to use it for creative concepting. We'll even look at a few real examples. More creative brief examples: D&AD New Blood: https://www.dandad.org/en/d-ad-creative-inspiration-brief-templates/ Young Ones: https://youngones.org/briefs-access-download/ Future Lions (only one each year): https://www.futurelions.com/#/ More random ones: https://www.leadquizzes.com/blog/creative-brief-samples/ In this video: 0:00 Intro 0:49 What info is included in a creative brief 4:48 Real examples 6:43 How to use a brief for creative concepting Follow me on: TikTok: www.tiktok.com/@stuffaboutadvertising Instagram: www.instagram.com/stuffaboutadvertising Books I recommend for anyone in advertising or copywriting (affiliate link): https://www.amazon.com/shop/influencer-b9d60086/list/GXHFGJGT5D1A?ref_=aipsflist_aipsfinfluencer-b9d60086