Interviews VS Focus Groups - Which Qualitative Research approach is better?

What are situations where individual interviews are a more appropriate qualitative research methodology than focus groups? When are groups a better direction to take? There's no single answer. It depends on what you're trying to get out of the research. This is a brief overview of benefits to each. We conduct all kinds of Qualitative Research, and always work with our clients to suggest the best approach for their challenges. http://www.thepalmerstongroup.com #focusgroups #idis #qualitative