Have you ever watched an influencer haul video and thought, ‘Wow, that’s a LOT of stuff! Who is wearing that much stuff?” And also, ‘Wait, how many turtles had to dodge that packaging?!’ Yeah, today, we’re talking about something BIG that’s quietly wreaking havoc on the planet—Influencer Culture! And no, it’s not just because they’re all drinking iced lattes from plastic cups.
00:00 Intro
00:45 Haul Culture
02:00 Haul Videos
06:00 Fast Fashion & Haul Culture
09:02 The Haul Mentality
12:45 What About the Brands?
13:20 What Can We Do About It?
15:10 Outro
Resources:
https://youtu.be/hpGOC-7a8Lw
https://youtu.be/zu_ZPGE6AuU
https://www.sustainablejungle.com/is-asos-fast-fashion
https://www.sustainablejungle.com/is-h-and-m-fast-fashion
https://thesocialshepherd.com/blog/influencer-marketing-statistics
https://www.bigcommerce.co.uk/blog/influencer-marketing-statistics/
https://www.onegreenplanet.org/environment/fashion-bloggerinfluencer-environmental-impact/
https://influencermarketinghub.com/influencer-marketing-statistics/
https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you
https://www.kolsquare.com/en/blog/top-10-most-mentioned-fashion-brands-by-influencers
https://theroundup.org/textile-waste-statistics/
https://fashionunited.com/global-fashion-industry-statistics
https://thesocialshepherd.com/blog/influencer-marketing-statistics
https://www.bigcommerce.co.uk/blog/influencer-marketing-statistics/
https://influencermarketinghub.com/influencer-marketing-statistics/
https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you
https://www.thedrum.com/opinion/2023/03/03/creators-we-trust-gen-z-s-loyalty-influencers
https://www.hubspot.com/hubfs/2023%20Global%20Social%20Media%20Trends%20Report.pdf?hubs_signup-url=offers.hubspot.com%2Fsocial-media-trends-report&hubs_signup-cta=Download%2520Now&hubs_offer=offers.hubspot.com%2Fsocial-media-trends-report
https://backlinko.com/ad-blockers-users
https://www.kolsquare.com/en/blog/top-10-most-mentioned-fashion-brands-by-influencers
https://www.eea.europa.eu/publications/microplastics-from-textiles-towards-a
https://www.frontiersin.org/journals/environmental-science/articles/10.3389/fenvs.2022.973102/full