Impact of Google Chrome Deprecating Third Party Cookies

In this video, discover the future of digital advertising in this chat with John the CEO of StubGroup, and Digital Analytics expert Simon Poulton. They discuss the critical topic of Google Chrome phasing out third-party cookies in 2024 and how it impacts the landscape of online marketing. Learn about the shift towards First-Party data, innovative strategies, and practical advice to stay ahead in the ever-evolving world of digital advertising. 🚀 Dominate your Google Ads and grow your business with StubGroup: https://stubgroup.com/ 🔍 Learn more about Simon Poulton and his expertise: https://www.spoulton.com/ 📚 Video Chapters: 0:00 Introduction to the Discussion 0:23 Meet Simon Poulton - Digital Marketing Strategy & Analytics Expert 1:11 Engaging Conversation Starters 1:45 Understanding Cookies in Digital Advertising 5:16 Comparison: First-Party vs Third-Party Cookies 6:51 Changes Post-Third-Party Cookie Era 15:08 Impact on Various Google Ads Services 17:53 Effect on Large-Scale Advertisers 20:19 Preparations for Advertisers in the New Era 24:31 Discussion on Google Tag Manager (GTM) Server Side 26:47 Tools Recommended by Simon Poulton 31:39 Exploring Advanced Advertising Services 34:29 Complexity in Managing Google Ads 37:53 Positive Aspects of the Upcoming Changes 40:49 Contacting Simon Poulton for Expertise 42:04 Wrapping Up the Insightful Session 🛠️ Tools and Platforms Discussed: Tealium: https://tealium.com/ Adobe Alloy [Adobe Experience Platform Web SDK]: https://experienceleague.adobe.com/docs/experience-platform/edge/home.html?lang=en 🌐 Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on Twitter: https://twitter.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/ #DigitalMarketing #GoogleAdsExpert #FirstPartyData #OnlineAdvertisingStrategies #DigitalMarketingTrends #StubGroup #SimonPoulton #AdvertisingInsights #MarketingStrategy #GoogleChromeUpdate #CookielessFuture #seo