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💰 Get my NEW book, Make Money Easy! https://lewishowes.com/moneyyou 🔔 Subscribe for more great content: https://www.youtube.com/lewishowes ▶️ Recommended for you: https://youtu.be/3C7it0HqXyE A revelation about focus transformed Alex Hormozi's approach to business, leading to extraordinary growth from $40M to over $100M in earnings. In this profound conversation, the acquisition.com founder shares how ruthlessly eliminating distractions, investing in elite talent, and playing the long game with brand building became his framework for accelerated success. Through vulnerable stories about his early struggles with reputation and relationships, Alex reveals how systematically changing his behavior — not just his mindset — created lasting transformation. This episode is essential listening for entrepreneurs ready to make the difficult decisions required for exponential growth and anyone seeking to understand how small shifts in thinking can lead to massive results. Access Alex’s FREE 100 Million Scaling Course: http://acquisition.com/training Listen to this episode on the go! 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-school-of-greatness/id596047499 🟢 Spotify: https://open.spotify.com/show/07GQhOZboEZOE1ysnFLipT?si=a03d916bade54d4f For more info about this episode, go to https://lewishowes.com/1723 📙 get my NEW YORK TIMES BESTSELLING book "The Greatness Mindset" today! https://lewishowes.com/gmyo 📤 sign up for my FREE newsletter https://lewishowes.com/greatnessdelivered Follow Lewis! Instagram: https://www.instagram.com/lewishowes/ Tiktok: https://www.tiktok.com/@lewis Facebook: https://www.facebook.com/lewishowes/ Twitter: https://twitter.com/LewisHowes 💻 Website: http://lewishowes.com/ 📲 For more Greatness text PODCAST to +1 (614) 350-3960 Get More Greatness! Greatness Clips: https://www.youtube.com/@GreatnessClips Spanish: https://www.youtube.com/@LewisHowesEspanol Portuguese: https://www.youtube.com/@LewisHowesPortugues Lewis Howes Shorts: https://www.youtube.com/@lewishowesshorts 0:00 Intro 00:04:21 The Importance of Strategic Focus 00:08:13 Starting a Farm Company and Accidentally Succeeding 00:12:01 The Power of Sequential Problem Solving in Business 00:16:00 Importance of Hiring Top Talent 00:19:58 The Branding Strategy Shift: New Balance Success Story 00:24:12 Navigating Business Promotion and Strategy 00:28:10 Overcoming the Fear of Failure 00:32:00 Unlimited Opportunities: Embracing Failure in Business 00:36:01 Understanding Delayed Results in Personal Finance 00:40:03 Mastering Facebook Ads for Business Growth 00:43:39 The Power of Word of Mouth in Business 00:47:17 The Skill of Managing Money 00:51:21 Leveraging Free Work for Networking Success 00:55:22 Transforming Reputations: College Lessons Learned 00:59:19 Navigating Changes in Friendships 01:03:32 Changing Environments for Fitness Success 01:07:44 Learning from the Best: Accelerating Success 01:11:17 The Confidence Journey: Building Authentic Self-Belief 01:15:22 Understanding and Overcoming Trauma Through Behavior Change 01:19:30 The Solomon Paradox: A Conversation with Your Future Self 01:23:53 Reflections on Modern Work-Life Balance 01:28:03 Free $100 Million Business Scaling Course 01:31:48 Announcing 'Make Money Easy': Your Guide to Financial Freedom #greatness #inspiration #motivation