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In this video, I dive deep into my latest thinking on short-form hooks.
I cover three main topics:
1. The 6 Hook Archetypes (different approaches for building contrast and curiosity depending on your desired persona)
2. The 4 Components of Winning Hooks (the four core pieces you have to nail in your hook
3. 2 Live Breakdowns (a deep dive on a winning and losing hook + rationale for why they worked/failed)
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Video Time Stamps:
0:00 Intro
0:39 The Psychology of Great Hooks
1:26 The 6 Hook Archetypes
11:33 How Do You Write A Banger Hook (4 Components of Winning Hooks)
16:00 2 Live Hook Examples (one good, one bad)
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