I ran the NYC marathon to find out how marathons make money

The NYC marathon is the largest in the world that spans all 5 boroughs and is a tentpole event for the city. But how do marathons make money? I met with the marathon’s race director, the naming sponsor, Manhattan’s borough president, an elite American runner and ran the marathon myself to find out. This video was brought to you by HOKA. Learn more at HOKA.com The company that is the title sponsor for the NYC Marathon is Tata Consultancy Services, not Tata Consulting Services. Subscribe to Morning Brew Sign up for free today: https://www.morningbrew.com/daily/subscribe?utm_campaign=mb_yt&utm_medium=multimedia&utm_source=youtube Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew