Welcome back to Behind The Diary with Steven Bartlett, where we go behind The Diary Of A CEO into my real life.
NOTE: Fiverr have not sponsored this video but I do have a commercial relationship with them for other work and I was paid to speak at their event.
Link to culture test here!
https://culturetest.com
This week, I went deep on three things I think every founder, creator, or operator needs to understand right now.
First, I sat down with the CEO of Fiverr and discovered something in AI that completely changed how I think about the future of creativity and ownership. Second, I broke down the exact hiring system I’ve been building and I’m giving away the tool I use to screen for culture fit. And finally, I'm giving YOU one insight I learned from MrBeast that could transform how you build an audience.
This episode is full of real talk, practical systems, and one massive idea that could change the way you hire forever. Let’s get into it.
📍 In This Episode:
🤖 The Future of AI for Creators: How Fiverr is giving freelancers their own personal AI models.
📊 The Feedback Loop That Changed Everything: How we’re using dashboards and retention data to grow faster.
🧠 The Culture Test: The new tool I’ve built to hire the right people — and avoid the wrong ones.
🎯 The Psychology of Great Hiring: What I learned from a real CIA spy about motivation, leadership and decision-making.
📹 The Real Reason Your Vlogs Aren’t Working: Why “context” might be the key to your content strategy.
👥 We’re Building a Real Community: How you can be part of something bigger — and get support on your journey.
🫸🏻 Important Links 🫷🏻
Did you miss the last episode? Watch it here!
https://www.youtube.com/watch?v=n4_IT7HIPnI
🎯 Join the Journey
Subscribe & turn on notifications — every week I’m documenting the climb and the chaos of building this next venture.
Will you be joining us?
00:00 Intro
01:59 Fiverr Go's New AI Tools for Freelancers
03:16 The Data Behind The Diary Of A CEO
04:46 The Single Best Thing I've Done As A Creator
06:00 What MrBeast Taught Me About Youtube Analytics
07:30 This Hiring Test Spots Red Flags
10:40 Culture Is What You Do, Not What You Say
11:41 Why Your Content Sucks... Context.
14:38 I'm Building A New Company
16:36 Hiring Is the Most Important Thing You’ll Ever Do
18:05 What Andrew Bustamante Taught Me About Motivation
20:22 Kill THIS In your Hiring Process
24:52 I want to hear from YOU!
00:00 Intro
01:59 Fiverr Go’s AI Tools Explained: Big Shift for Freelancers
03:16 How Diary of a CEO Uses Data to Grow Faster
04:46 The #1 Habit That Grew My Channel (And Career)
06:00 What MrBeast Taught Me About YouTube Growth Strategy
07:30 This Hiring Test Will Reveal Red Flags Instantly
10:40 Culture Is What You Do, Not What You Say
11:41 Why Your Content Sucks... Context.
14:38 Building My New Media & Investment Company
16:36 Why Hiring is the #1 Skill for Founders & CEOs
18:05 Andrew Bustamante's Secret to Motivating Anyone (RICE Method)
20:22 How to Eliminate Bias in Your Hiring Process (Backed by Psychology)
24:52 What’s Your Biggest Career Struggle? Let’s Fix It Together