How We All Got Obsessed With A $6 Dripper

The V60 didn’t even exist 25 years ago, and yet in the two decades since it launched, it has gone on to become one of the most successful and popular brewers in the history of coffee. This is the surprising story of how that happened, and the unexpected role the world's biggest coffee shop chain played in it. THE EXTENDED CUT: We created an extended cut for Patreon supporters, which is about 50% longer than the original cut. If you'd like to see it (and hear my favourite awkward Howard Schultz anecdote) then it is available here for $3: https://www.patreon.com/posts/130271157 The Cone Brewer Mascot Merch: https://geni.us/THT-Mascots I'd like to thank all the contributors to the project: - Kent Bakke - Caroline Bell - Alistair Durie - Robert Goble - Randy Hulett - Stephen Morrissey - Zander Nosler - Ryohei Uno Directed by James Hoffmann Produced by Daisy Collarile Edited by Soufieh Crew - Dan Barham (Canada - DOP) - Melinda Barbi (UK - Additional Crew) - Jonathan Haerter (Japan - DOP) - Brian Hutson (USA - DOP) - Michael Losada (UK - DOP) - Kasia Mecinski / Umami Pixel Productions (Japan - Producer) - Canh Nguyen (USA - DOP) - Patrick Racheff / Square Park Creative (USA - DOP) - Sarka Stepanikova (UK - Additional Crew) - Futsum Tsegai (USA - 2nd Camera) - Yuto Yamada (Japan - 2nd Camera) Special Thanks to - David Latourell - Joseph O’Hara Bibliography - Move over, espresso for The Economist, November 2007 - At Last, a $20,000 Cup of Coffee by Oliver Schwaner-Albright for The New York Times, January 2008 - Not enough froth: Trouble at Starbucks by Associated Press for The Economist, January 2008 - Press Release: Starbucks Coffee Company to Acquire the Coffee Equipment Company and its Revolutionary Clover Brewing System by Starbucks, March 2008 - Starbucks Announces Sweeping Changes by Brad Stone for The New York Times, March 2008 - Starbucks Buys Clover, LA Mill and Intelligentsia Respond by Lesley Balla for Eater LA, March 2008 - Clover coffee machines catch Starbucks’ fancy by Melissa Allison for Seattle Times, April 2008 - The Coffee Fix: Can the $11,000 Clover Machine Save Starbucks? By Matthew Honan for Wired, July 2008 - Onward, How Starbucks Fought For Its Life without Losing Its Soul, by Howard Schultz, April 2011 🎵 Music licensed from Lickd. The biggest mainstream and stock music platform for content creators. Gronlandic Edit by Of Montreal, https://lickd.lnk.to/0pZ840ID License ID: yGv7oxJ0vOY If you want to use music from famous artists, try Lickd to get track credits and unlimited stock music: https://go.lickd.co/Referral-Offer Take your films to the next level with music from Musicbed. Sign up for a free account to listen for yourself: https://fm.pxf.io/c/3565675/1347628/16252 Other Links: Patreon: https://www.patreon.com/jameshoffmann Limited Edition Merch: https://geni.us/TensHundredsThousands Instagram: https://www.instagram.com/jimseven Twitter: https://www.twitter.com/jimseven My Books: How to Make The Best Coffee At Home*: https://geni.us/howtomakethebestcoffee The World Atlas of Coffee*: http://geni.us/atlasofcoffee The World Atlas of Coffee Audiobook*: https://bit.ly/worldatlasofcoffeeaudio The Best of Jimseven*: https://geni.us/bestofjimseven Things I use and like: My old glasses: http://bit.ly/boldlondon My new glasses (Sept 2024 onwards): https://bit.ly/thenewglasses My hair product of choice*: https://geni.us/forthehair (*Affiliate links which may earn us a commission)