How to Use Social Media to Create a Viral Brand

How To Create Content That Stands Out According to Charlotte Palermino, Co-Founder of Dieux Skin. ► Free Shopify Trial: https://utm.io/yt_podcast_trial ► SUBSCRIBE to our channel: https://utm.io/uhw53 How did Charlotte Palermino build a tight-knit community on TikTok and launch her brand, Dieux Skin? Tune in to discover her formula for standing out on social media and creating community with your marketing machine. In this discussion with Shopify Masters host Shuang Esther Shan, Charlotte shares her unique approach to business, focusing on authenticity and education. She discusses her experiences in the skincare industry, the importance of honesty in marketing, and how she used storytelling to create engaging content. Learn about the challenges of balancing full-time jobs with a growing side business, the strategic use of trends in social media, and the importance of staying true to your brand identity. Whether you're an aspiring entrepreneur or an established business owner, this conversation offers valuable insights into creating a brand that resonates with its audience. Tune in to discover how Charlotte Parino transformed a passion for skincare into a thriving business. ►Want to have a some skincare from Dieux Skin .... Check out their store: https://utm.io/uhzTR ____________________________________________________________ Here’s what we will cover in this interview: 0:00 Intro 1:20 The importance of transparency in the beauty industry 2:30 How to create high performing TikTok content 5:00 Tips to help you stay creative in digital marketing 6:30 Why these storytelling strategies will help you sell online 9:15 How to establish and maintain customer loyalty 9:44 The Do’s and Don’ts for social media trend forecasting 12:35 The skill sets you need to become a successful entrepreneur 15:27 Advice for keeping a cash flow positive business 18:10 How to develop brand identity and stays inspired 20:00 The importance of location for a founder 25:40 Build a brand that commands authority #shopify #shopifymasters #shopifypodcast