How To Influence People: Marketing Secrets Behind The World’s Biggest Brands - Rory Sutherland

Sponsored by Huel - go to https://www.huel.com/deepdive and with your first order you’ll get a free t-shirt and shaker. Sponsored by Trading 212 - download the Trading 212 app https://trading212.com/promocodes/ALI and use the promo code "ALI" after signing up and depositing to receive a random free share worth up to £100. This is not financial advice. Investments can fall and rise. Past performance is no guarantee of future results. Other fees may apply*. Capital is at risk. Sponsored by WeWork - visit https://www.we.co/ali and use the code ‘ALI’ at checkout to redeem 50% off your first booking. 📚 Check Out My New York Times Bestselling Book Feel-Good Productivity! 👉 https://go.feelgoodproductivity.com/podcast 📧 Sign up for LifeNotes - my weekly newsletter where I share actionable productivity tips, practical life advice, and high-quality insights from across the web directly to your inbox. 👉https://go.aliabdaal.com/lifenotes/podcast Season 5 Episode 14 Rory is the vice chairman of Ogilvy UK, which is one of the biggest marketing and advertising companies in the world. He's the author of the book Alchemy: The Surprising Power of Ideas That Don't Make Sense and his TED talks that have been viewed over 7 million times. In the conversation Rory gives me a masterclass in marketing and advertising ,and reveals the marketing secrets brands use to change our perception of products and influence our behaviour. Enjoy :) 00:00 Intro 01:52 University and your view on education 10:29 The power of statistics 23:30 You should always ask why 28:40 Consumer psychology 32:33 Why you should dare to be trivial 43:19 Building talkability into a product 54:48 What got your interested in marketing? 01:04:06 User imagery vs target audience 01:07:00 How you become the perfect brand 01:08:33 Evolutionary psychology and products 01:16:00 The importance of longitudinal questions 01:20:53 Rebrands and longevity 01:30:37 Brands lead to better products 01:42:55 Psychological value 01:48:47 Happiness 01:56:44 Book recommendations 🔗 CONNECT WITH RORY 📕 Alchemy: The Surprising Power of Ideas That Don't Make Sense - https://geni.us/TcHm5z 🐦 Twitter - https://mobile.twitter.com/rorysutherland 💻 Website - https://www.ogilvy.com/uk/team 👥 Linkedin - https://www.linkedin.com/in/rorysutherland/?originalSubdomain=uk 🔗 CONNECT WITH ALI 🎥 YouTube Channel - https://youtube.com/aliabdaal 🐦 Twitter - https://twitter.com/aliabdaal 📸 Instagram - https://instagram.com/aliabdaal 💻 Website - https://aliabdaal.com 👥 Linkedin - https://www.linkedin.com/in/ali-abdaal/ 📚 RESOURCES MENTIONED TEDTalk: Life lessons from an ad man - https://bit.ly/3LxGSrc TEDTalk: Perspective is everything - https://bit.ly/3Lehi9f The Meadow Case - https://bit.ly/3oLHTmG Algorithms to Live by: The Computer Science of Human Decisions by Brian Christian and Tom Griffiths - https://geni.us/pcdhQde On Brand Podcast - https://www.branddrivendigital.com/on-brand-podcast/ ‘Stuff white people like’ blog - https://stuffwhitepeoplelike.com/ Purple Cow: Transform Your Business by Being Remarkable by Seth Godin - https://geni.us/J7v3 Nassim Taleb - https://twitter.com/nntaleb Article on The Narcissism of Minor Differences in the Modern West - https://www.artofmanliness.com/character/behavior/the-narcissism-of-minor-differences/ Misbehaving: The Making of Behavioural Economics by Richard H Thaler - https://geni.us/Khp8M Byron Sharp - https://twitter.com/ProfByron David Rock’s Scarf Model - https://www.growthengineering.co.uk/scarf-model/ The Selfish Gene by Richard Dawkins - https://geni.us/AkTOn Abilene Paradox - https://bit.ly/40KNQgI Thinking, Fast and Slow: Daniel Kahneman by Daniel Kahneman - https://geni.us/6dSYK Dan Ariely - https://danariely.com/ You Did What?: Secrets, Confessions and Outrageous Stories from Real Life by Tova Leigh - https://geni.us/yQXm0 Drayton Bird - https://draytonbird.com/ The Alignment Problem – Machine Learning and Human Values by Brian Christian - https://amzn.to/3NjEMfL Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect - https://geni.us/Z7eRg Nicholas Gruen - https://www.kcl.ac.uk/people/nicholas-gruen 📄SHOW NOTES & TRANSCRIPT https://aliabdaal.com/podcast/ 🎧 LISTEN FOR FREE Apple Podcasts - https://podcasts.apple.com/gb/podcast... Spotify - https://open.spotify.com/show/7gZkflC... RSS - https://feeds.transistor.fm/deep-dive Want to start your own podcast? We use Transistor! https://go.aliabdaal.com/transistor 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/gb/podcast... 👋🏼 GET IN TOUCH You can also Tweet @AliAbdaal with any feedback, ideas or thoughts about the lessons you've learnt from the episodes and we can thank you personally for tuning in 🙏 PS: Some of the links in this description are affiliate links that I get a kickback from 😜