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In this episode of Building Public with David Ellis, I chat with Aman Ghataura, co-founder of The Media Engine, a LinkedIn ghostwriting and growth agency.
Aman shares his strategies on leveraging LinkedIn for B2B growth, how to get b2b clients, emphasising the importance of niche content, personal branding, and avoiding vanity metrics.
We explore how businesses can optimise their LinkedIn strategies to boost revenue, book qualified meetings, and increase brand trust.
We also chat about the value of micro-offers, demand generation versus demand capture, and scaling a business through "done with you" and "done for you" models.
Here’s some of the topics we discuss:
🛠️ Why micro offers help differentiate your service in a commoditized market
💼 How focusing on demand generation vs. lead capture leads to more revenue with fewer calls
🎯 The role of inbound sales and why inbound calls aren’t really “sales calls”
📊 Why follower and impression counts don’t matter if your content isn’t driving real results
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Chapters:
0:00 Intro
0:25 About Aman G
2:50 LinkedIn VS Other Platforms
6:29 Being Niche is better
10:05 Top VS Bottom Funnel
15:50 Micro Offers
24:35 B2B Marketplace: Trust has gone down
28:00 Demand Generation
34:50 What Doesn't Work