How to Edit Your Copy

Check out our in-depth masterclass on Value and Function edits on the Copy That! Patreon ➡️ https://www.patreon.com/posts/self-editing-and-104189306 Want tips and guides for clients, gigs, and jobs? Check out our Copy Career Co-Pilot ➡️ https://courses.copythatshow.com/ccc-2-0?video=qmjReZodk_c Ready to upgrade your skillset with marketing knowledge? Check out our E-Marketer Master Plan ➡️ https://courses.copythatshow.com/ct-ugms?video=qmjReZodk_c Join our email list for free tips, alerts, wacky stories, and notifications about new stuff we're making ➡️ https://www.copythatshow.com/yt-signup?video=qmjReZodk_c The Copy That! Discord server ➡️ https://discord.gg/QXmGNYgsCJ -~-~~-~~~-~~-~- 0:00 Lindsey teaches Sean a lesson about sounding like an NPC 1:06 Writing and Editing/Revising are not the same skill 2:33 The Importance of Line edits 4:12 Line Editing Tip No. 1: Read Copy Out Loud 4:34 Line Editing Tip No. 2: Remove Weak Verbs 5:27 Line Editing Tip No. 3: How to make copy "un-salesy" sounding 5:50 Line Editing Tip No. 4: Improve the flow of your copy 7:01 The Importance of Function Edits 8:24 Function Editing Tip No. 1: The Golden Thread 9:20 Function Editing Tip No. 2: Reverse Outlining 10:10 Function Editing Tip No. 3: Spit Drafting 11:19 The Importance of Value Edits, and Why They Separate Weak Copy from Copy that Sells Millions 13:00 Value Editing Tip No. 1: When to Stop Editing Copy 13:34 Value Editing Tip No. 2: Frame Things from Personal Experience 14:30 Value Editing Tip No. 3: Systematize and Package Your Ideas Better 16:03 How to go deeper and learn more about editing your copy -~-~~-~~~-~~-~- Want a complete guide to writing copy, research, sales psychology, and landing jobs or clients? Check out our free Copywriting Megacourse ➡️ https://youtu.be/tC6bom34his -~-~~-~~~-~~-~- Copy That! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough, and Sean MacIntyre. Production, VFX, and Editing by Noah Sokolsky