How To Create The PERFECT Ad (Production Process & Examples)

Get a breakdown of the perfect ad DNA and walk through the ideal ad production process so you can execute campaigns with confidence. Savannah is one of North America's top five most popular TikTok Creative Exchange partners and has created top-performing ads for over 100 brands on Meta and TikTok including Fabletics, Athletic Greens, Dr. Squatch, The Farmer's Dog, and tons more. -- LEARN MORE ABOUT MOTION -- Motion is the command center for creative strategists. With Motion, creative strategists get help at every step of their workflow including visual analysis of top-performing ads, competitor tracking, research tools, and automated recommendations to help prioritize what to ship next. Motion's customers include some of the most prominent advertisers in paid social. Brands like HexClad, Vuori, True Classic, Jones Road Beauty, and Ridge use Motion to analyze over $6B in media spend every year. ► Explore Motion: https://motionapp.com/ ► Book a demo for a VIP tour: https://motionapp.com/book-a-demo -- CHAPTERS -- 0:00 - Intro 2:44 - Attention Grabbing Hooks 5:25 - High-Quality Visuals 6:33 - Authenticity & Reliability 9:00 - Product Visibility 10:09 - Problem-Solution Narrative 11:57 - Product Demonstration 13:40 - Fast-Paced Editing 15:31 - Testimonials & Social Proof 17:05 - Subtle Feature Highlights 18:43 - Emotional Appeal 20:45 - Strong Call to Action 22:06 - Humor, Skits, & Surprises 23:58 - The Perfect Ad Checklist 26:27 - The Perfect Ad Creative Process 30:03 - Q&A - Best Hooks for BCFM 2024? 30:42 - Q&A - Tips for Advertising a Service? 34:43 - Q&A - Which KPIs Are Not Important? 41:10 - Q&A - FTC Ad Disclosure Importance? -- JOIN 50K CREATIVE STRATEGISTS -- ► Subscribe to Thumbstop - a weekly newsletter covering the art and science of winning ads: https://motionapp.com/thumbstop