How to create spec ads | Beginner copywriting portfolio

Getting started as a copywriter is the most difficult part of your journey. To get clients, you need a portfolio of work, so to begin with you need to create spec ads to show off your talents. How do you go about creating a spec book? When you are starting off, choose products and brands that have unique attributes to write about. It will make it much easier for you to produce impactful ideas and copy. If the products you write about are unusual or have a very specific benefit, your writing is going to stand out and be more single-minded, just what a new client is looking for. 00:00 Introduction 01:11 Choose a role 01:22 Picking niche products 01:48 Research your niche 03:35 Find keywords and ideas 04:23 Create mock-ups 05:11 Examples 05:42 Recap Facebook: https://www.facebook.com/plugcopywriting