In today's video, I'm gonna be sharing with you a few different tips and tricks for how you can cluster your keywords more quickly using free and paid tools.
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0:00 - Introduction to How to Create Keyword Topic Clusters Quickly for Free
0:19 - Why is keyword clustering important?
The reason why you want to create keyword clusters or topic clusters is because it can be a great way for you to approach building your website, since you're going to demonstrate your overall knowledge and authority on that particular topic to the search engine that you're looking to rank on.
1:27 - Keyword clustering using SEMRush
Well, the best way that I typically advise people to learn how to cluster different keywords in their niche is by using SEMRush's topic research tool.
The first thing we're gonna do in SEMRush is we're gonna go ahead and go into the Keyword Magic tool and input in the keyword that we are interested in.
We're gonna continue working on the instant pot niche. From here, what I'm gonna do is start to look for some lower competition keywords. So this is where I'm gonna cap it at around 30 in keyword difficulty, as well as potentially set up some advanced filters, like looking for things where it's either at least three words or more.
3:32 - Keyword clustering using SEO Scout
The best way that I can do that is I can go ahead and export these out and then plug them into some other free tools to see how they might want to think about this particular content.
In this case, what I'm gonna do is export out the chicken keywords and see whether or not there's potentially different clusters that come to mind when I pull these keywords out.
And then from here you're gonna go ahead and look for seoscout.com's free keyword grouping and clustering tool.
And so what this tool does is it essentially takes a raw list of keywords that you might have pulled out of a SEMRush or out of a Keywords Everywhere, and it helps you try to understand how you might want to put these together into different clusters. And that's pretty much all there is to it.
Once you put it into the SEO Scout tool, it's gonna auto categorize these, and then you can continue doing that for all the different keyword clusters that may have come out from the keyword magic tool.
5:27 - Keyword clustering using People Also Ask or Answer Socrates
The second method that you might want to use in combination is using a tool like People Also Ask or Answer Socrates.
What we can do is hop into Answer Socrates and just type in instant pot. But essentially what it's doing is going through all of the auto completes in Google and asking some core question stems as well as categorizing things based off different prepositions comparisons and A through Z.
7:01 - Keyword clustering using SEODataviz
The final tool that I'll share with you today that can be useful in topic clustering is SEODataviz. If you go to an SEODataviz, what you can do is you can see how they visualize the different keywords related to the niche that you're looking at, and then see whether or not there's some commonalities in the ways that you might be thinking about it from the prior two methods.
So you can see here that this is the, pretty much the network of related phrases to instant pot chicken that they came up with.
So this is pretty similar to what SEO Scout was doing in that it's essentially thinking about all the different ways that things might be connected and the subcategories that you might be able to factor in, when it comes to creating your content around instant pot and chicken recipes.
✍️ COMMENT BELOW:
Do you know how to create topic clusters? What's your strategy?
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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.