How to Create an Ideal Customer Profile for Your SaaS Business

The riches are in the niches as the saying goes. BUT how do you focus on the right niche? How do you make sure you’re not thinking too small? These tough questions are all answered by building an Ideal Customer Profile. On today’s Unstoppable Sunday episode, I’m going to dig into the three principles you absolutely need to know to create an effective Ideal Customer Profile that unlocks growth and scale for your SaaS business. ~~~~ Learn more about my SaaS GTM Program (Accelerate to $3M+ ARR) 👇 -- https://tkkader.com/yt/gtm?utm_content=icp2025 ~~~~ JOIN THE UNSTOPPABLE LEGION, SUBSCRIBE TO MY CHANNEL 👇 https://www.youtube.com/channel/UCUseoG3kofRLS6WoUaL_15w?sub_confirmation=1 ^^ I drop an episode EVERY Sunday to help startup founders, like you, become Unstoppable in your life and business. ~~~~ MY FREE SaaS GROWTH STRATEGY GUIDE 👇 -- https://tkkader.com/yt/startup?utm_content=icp2025 ~~~~ WORK WITH TK TO SCALE YOUR SAAS GROWTH SaaS Scale Program (for CEOs Looking For Help Scaling & Aligning Their Teams) 👇 -- https://tkkader.com/yt/scale?utm_content=icp2025 SaaS Launch Program (for Pre-Founders Looking to Get To Initial Revenues) 👇 -- https://tkkader.com/yt/launch?utm_content=icp2025 ~~~~ Share this video with a friend: https://youtu.be/TpRZ3VTKoOY ~~~~ PLAYLISTS TO WATCH NEXT 1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM Playlist: Unstoppable Sales Funnel - https://www.youtube.com/watch?v=Qne7Jdtr7qA&list=PLinI31g4OKHjOHHqeCASTjGRmsbxqaSn4 Playlist: Startup Growth Hacking - https://www.youtube.com/watch?v=L6xtqZnqRfA&list=PLinI31g4OKHiRO3KZD3BPn3DyS8MEcrve Playlist: SaaS Startup Tips - https://www.youtube.com/watch?v=98vye4o9NNk&list=PLinI31g4OKHhF3TLhNnPPshoRsYR1xVLb Playlist: Get Your Saas Business to Product-Market Fit - https://www.youtube.com/watch?v=2_FS5w7LIHo&list=PLinI31g4OKHhvAUNG8FYsA-Ohwn9sys_X 2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP Playlist: Startup Planning & Strategy - https://www.youtube.com/watch?v=lY-1CxIz9Z4&list=PLinI31g4OKHjyRoS8QgQxasQ_NfV4tdyk Playlist: Find Investors and Raise Capital - https://www.youtube.com/watch?v=Sgr9m8qxl5Q&list=PLinI31g4OKHioWXLCrtk_ASmDN4eH2kbL 3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS 🎥 Playlist: How to Quit Your Job & Start a SaaS Business - https://www.youtube.com/watch?v=PGrxuPAObts&list=PLinI31g4OKHjJB7LMO6rVTBBQXRiE_REn 🎥 Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s - https://www.youtube.com/watch?v=5rxvrYaXeaY&list=PLinI31g4OKHgpB0ej8mzdWDIM4GcS7vOk 4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER 🎥 Playlist: Be More Proactive in Life - https://www.youtube.com/watch?v=LUE5fJwa2uk&list=PLinI31g4OKHjWdOCbdw0jwV_gO670peqA 🎥 Playlist: Burnout Prevention & Recovery - https://www.youtube.com/watch?v=4gViNxxnFKQ&list=PLinI31g4OKHja8K71v4p-HW15HDVN4lXN 🎥 Playlist: How to Deal With Sunday Scaries - https://www.youtube.com/watch?v=D-2BlejUn0g&list=PLinI31g4OKHjZYHfAqNhrRangvPpIUenS ~~~~ WHO IS TK? AND WHY DID HE START UNSTOPPABLE? 👇 https://youtu.be/qW9u_T4zSH8 ^^ How I quit my finance job, built, scaled, and sold a venture-backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story. ~~~~ GET A FREE COPY OF MY AMAZON INTERNATIONAL BEST-SELLING BOOK ACROSS 12 CATEGORIES AND 7 COUNTRIES INCLUDING THE UNITED STATES: “How to Punch the Sunday Jitters in the Face” 👇 https://tkkader.com/yt/book ~~~~ Say hi on social 👋: Like us on Facebook: https://getunstoppable.com/facebook DM me on Instagram: https://getunstoppable.com/instagram Follow me on Twitter: https://getunstoppable.com/twitter #tkkader #idealcustomerprofile #saas