How To Conduct an SEO Content Audit and Content Pruning with Screaming Frog

In this video we cover SEO content auditing and how it drives content pruning decisions. This is a pretty basic content audit because it was done on a small, inactive site but it's still enough to show you the process. Content audits and pruning are done in order to unpublish content that doesn't perform as expected. This can also help drive changes and improvements in your content operations, brief creation and research. What was left out from the video and can be done to improve your content pruning decisions: - Add a column with referring domains / backlinks from Ahrefs (use the batch analysis feature to export the .CSV file). This helps you avoid removing pages with good backlinks. - Look at the internal links to make sure you're not unpublishing pages with a lot of good internal links - I mentioned looking at GA4 conversions, so if you have that set up it's nice to look at To build the best possible internal links with AI, check out: https://beki.io/