In this tutorial, you’ll learn how to find and choose long-tail keywords with high traffic potential and/or low competition (even if they have low individual search volume).
A common misconception is that long-tail keywords must be a certain length (word count) in order to be classified as “long tail.” Our research on 1.4 billion keywords proves that this is a myth.
So, what are long tail keywords?
Long-tail keywords are search queries with low individual search volume, but can have an enormous total search demand as a group.
But these keywords generally fall into two “buckets.”
Both are powerful but fit into different scenarios and should be treated differently.
Bucket #1 is called “The Long Tail of Broad Topics.”
These long-tail keyword phrases generally fall into a broader topic (ie. “weight loss”). Some of these topics will have tens of thousands of long-tail variations and ranking for the head term can result in potentially hundreds of thousands of search visitors each month to a single page.
Bucket #2 is called “Topical Long Tail Keywords.”
The long-tail keywords in this group are generally based on more focused topics (ie. “squeeze pages”). They have fewer long-tail variations, and may not produce as much search traffic as the first group.
However, they are generally lower-competition keywords that will likely be easier to rank for.
This video breaks down each bucket so you can enhance your keyword research to create content that can send you a torrent of free organic search traffic.
Timestamps:
0:46 What are long-tail keywords?
2:31 Two “buckets” of long-tail keywords
3:17 Find long-tail keywords of the broad topic
7:59 Choose topical long-tail keywords
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