How to Align Design with Business Goals (The Right Way)

In today's episode, Scott Howard and I dive into one of the trickiest parts of design leadership, how to measure the impact of your work... Whether you’re a junior designer or a senior working on strategic initiatives, this chat unpacks how to think commercially, define success metrics, and track real ROI, especially when you’re working as an enabler, not an owner. So many good takeaways in here! 💡 Key Themes - Commercial thinking for junior designers - Strategic design in B2B vs B2C - Enabling metrics vs business metrics - How to track internal adoption - Proving ROI without owning the product 🔗 Resources - For more on Torii Consulting: https://toriiconsulting.com.au/ - Connect with Joe on LinkedIn: https://www.linkedin.com/in/joewoodham/ - Follow Scott Howard on LinkedIn: https://www.linkedin.com/in/scotthowarddesign/ This podcast is produced by Reidentify.co ⏱️ Timestamps (0:00) – Introduction (1:20) – Tying design back to business objectives as a designer (5:45) – What “design maturity” really means in orgs (8:30) – The role of a design team when you’re not customer-facing (12:15) – B2B vs B2C: Why metrics get messier in enterprise (15:10) – Enabling design vs owning product design (18:45) – Internal adoption metrics and what they mean (22:50) – Advice for junior designers on thinking strategically (25:30) – Defining success before you even start a project (27:00) – Measuring outcomes when you’re not directly customer-facing (29:40) – Final takeaways and where to connect with Scott #DesignLeadership #UXStrategy #BusinessDesign #ProductDesign #DesignThinking #UXMetrics #DigitalTransformation #ScottHoward #AllThingsDesign #ToriiConsulting