How @TechBurner aims to go against the Giants in the market? ft. Shlok and my brother Neel ❤️

⭐️ Check out Odoo : https://www.odoo.com/r/y3O 🎧 Listen To #IndianBusinessPodcast On Spotify : https://open.spotify.com/episode/0cBXERCXICLw555MwcJ7hP?si=oux4toSgSM-m7rXL17PW_g Think School’s flagship Communication course with live doubt sessions : https://thethinkschool.com/sp/communication-masterclass/ VIDEO INTRODUCTION: In this episode of the Indian Business Podcast, we’re thrilled to host two dynamic guests: Shlok Srivastava, popularly known as @TechBurner and Neel Gogia. Shlok, Together, they’ve launched the Layers Anarc smartwatch, a product that’s making waves in the tech and lifestyle markets with its innovative features and stylish design. We dive deep into their journey of building the Layers brand, exploring what it takes to create a successful smartwatch brand in India’s competitive tech space. From concept to launch, we uncover the challenges, strategies, and inspiration behind Layers Anarc. If you’re curious about entrepreneurship, tech innovations, or the secrets behind creating a standout product, this episode is a must-listen! Our Best Indian Business Case Studies: 1. Asian paints - https://youtu.be/jGT6ob8hV6M 2. Amul - https://youtu.be/nnwqtZiYMxQ 3. Haldiram - https://youtu.be/Z7P-t_yc8gE 4. Lijjat Papad - https://youtu.be/EdpoEmifW7M timestamps: 00:00 - Intro, Sponsored Segment 03:37 - 04:54 - Introduction to the guests 04:55 - Why watch brands in India are not successful 13:00 - Economics of the Smart Watch Market 14:20 - Finding the gap in the market 21:00 - Why are Indian Smart Watch brands lazy 25:25 - The Journey of Anarc 35:02 - The Cost to bear to enter this market 44:02 - Understanding Design Leverage 49:45 - Factors behind the sales of the watch - Efficiency / Story / Design 52:03 - Success of Yeezy shoes 54:17 - Unit Economics of Watch 1:02:45 - What makes a watch look premium 1:12:58 - The blueprint of Supreme 1:15:31 - Content Marketing Strategy 1:44:52 - Performance Marketing and E-Commerce 1:59:39 - Finding the Perfect Creator-Product fit 2:18:25 - Summary of the Podcast Think School is a Digital School that we all deserved, but never had ►►Check out Think School's Online courses: https://www.thethinkschool.com #thinkschool #businesscasestudy #geopolitics Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost.